Logo ideas
May 19, 2012
We're thinking of changing our logo. That's rather unfortunate because we actually like our current logo. It turns out that the caduceus (currently used in the logo) is actually a symbol for commerce, and not originally meant for medicine (see Wikipedia for more information, especially the section on "Contemporary views"). What's interesting is that the majority of hospitals surveyed used the caduceus rather than the rod of Asclepius. This is likely in part because the caduceus seems more aesthetically pleasing than the rod.
Another issue with the current logo is that it looks very similar to some other logos (for example, take a look at certain lines of Crest toothpaste or some varieties of Head-and-Shoulders shampoo). So, if we do change our logo, we'd like something more distinctive.
Figuring out a logo is one of those tasks that take far longer than it seems like it should. If you have any ideas of what our new logo should be, please let us know.