October 02, 2011
Here's an interesting article about people leaving fake reviews, or rather, the entire industry dedicated to online review manipulation. Obviously, online reviews are not specific to health care, and neither are the issues that plague it.
To be clear, online reviews by other patients almost always comes up as an important issue. We don't deny that others' perspectives are important; it's just that in this age where glowing reviews can be bought for $5, it's probably a good idea to look at the volume of reviews (a couple reviews probably doesn't mean too much) and other pieces of information about a provider (e.g. where the provider trained). We try to address both by connecting users to information from multiple sources. Have other ideas on how to help patients select a provider? Let us know.