Advertising business model
May 27, 2012
When we launched DocSpot publicly, we reserved some space for advertising. Since advertising revenue was always supposed part of the long-term business plan, we didn't want consumers to be surprised when we started to rely on it. However, since the traffic started out small and we had a lot of other things to work on, we didn't spend much time figuring out how to maximize revenue -- we just participated in the advertising network that is probably the easiest one to use. Over the last year, our traffic has grown substantially enough that we're starting to give this formerly neglected area of business some more attention.
If you know of good advertising networks or are familiar with the direct sales model for advertising, we'd like to hear from you. We're still early in our process of figuring out what path to take, but we'd like to explore some options.